CNN has taken #1 spot as the biggest international news brand in the annual Ipsos Affluent Survey Europe.
The independent industry research study shows that CNN reaches 35 per cent of Europe’s elite population every month via TV or digital platforms – the most important audience metric for pan-regional advertisers. This is 21 per cent ahead of Sky News, 26 per cent ahead of the BBC and 50 per cent ahead of euronews. All other international news brands are even further behind.
“CNN has broken boundaries, innovated and told powerful, important stories for over 35 years,” said Rani Raad, President, CNN International Commercial. “This independent study is testament to the power of our brand across TV and digital as we continue to be the go-to destination for Europe’s elite audiences. This is a momentum story that builds on impressive TV and digital figures for CNN US, multi-platform growth for CNN in Asia and independent research that shows us as #1 for international audiences across all regions who are following the US Election.”