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Tesco Mobile is offering its customers £3 (€3.8) off their monthly bill if they download an Android app that will deliver extra ads to their smartphone.
Customers who sign up to the Tesco Mobile Xtras programme will see an extra full-screen ad roughly every third time they unlock their phone.
The company is also giving customers who sign up to the deal an extra 200MB of data to cover any data used in by the ads, which may feature animations but not videos. To qualify for the discount they must view ads or other marketing content on at least 21 days out of every month.