AMC Networks International Iberia, producer of thematic TV in the Iberian market, is partnering with Machinima, the global many2many programming service focused on gamer culture, to launch the first SVoD channel dedicated to gaming, eSports and heroes in Spain and Portugal across pay-TV operators, smart TVs and on iOS/Android apps.
Programming will feature Machinima’s most dynamic original productions, including the recent hit series Street Fighter: Resurrection, eSports reality show Training Camp, The Bacca Chronicles from iconic influencer JeromeASF and the upcoming Transformers: The Combiner Wars.
“This partnership enables us to offer our clients the opportunity to reach millennials, a community passionate about video games, animation, movies, TV and other forms of pop culture, who will find in this channel their main entertainment source. Machinima is a worldwide gaming authority and we are delighted to add this exciting channel to our portfolio.” said Eduardo Zulueta, President of AMC Networks International Iberia and Latin America.
“Heroes, eSports and video gaming are the new pillars of pop culture on a global scale and Machinima is the most notorious purveyor of this type of content in the world,” said James Glasscock, Senior Vice President, Strategy and Business Development, “AMC Networks International is the number one network group throughout Spain and Portugal, and the combination of our brand and content with their reach is going to be a huge win for millennials in those areas.”