With billions of devices expected to be connected in the coming years, media and entertainment (M&E) companies are well-positioned to seize an early advantage as an enabler and receiver of IoT applications, according to the EY report Internet of Things: Human-machine interactions that unlock possibilities. The total potential for IoT in the M&E space is expansive — to create, deliver and tailor content for new platforms and to measure the context of media consumption using analytics.

The increasing sophistication of IoT

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