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Boomerang, the global kids’ brand and companion channel to Cartoon Network, will be distributed in Hong Kong on Now TV as part of the platform’s Junior Pack. Effective July 1st, the agreement increases its distribution in Asia Pacific to over 30 million households since the channel’s relaunch in late 2014.
The all-animation network boasts a line-up of iconic series and movies programmed for both kids and their families, including Tom and Jerry, Scooby-Doo and Looney Tunes.
Phil Nelson, Turner’s Managing Director for Southeast Asia, said: “Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids. We’ve seen this brand grow quickly around the region and gain momentum – hitting the 30 million distribution mark is great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region – Cartoon Network, Toonami and Boomerang – so there really is something for everyone.”