ALTV.com, a new free streaming service that will bring relevant video content to under-served areas of the world, has been launched by telecoms group Granahan McCourt Capital (GMC).
ALTV is now the latest addition to GMC’s extensive history of connecting under-served regions across the globe. For over 30 years, the firm’s chairman and CEO, David McCourt, has been credited with disrupting markets to bring consumers fairer and more competitive products.
ALTV has now commenced in the Middle East and North Africa, with expansions soon planned for South America and Sub-Saharan Africa. Launching in these markets, ALTV is developing a wide-ranging network of creative talents in each region, filling a major gap in these markets by giving millions of younger viewers access to local, high-quality content that reflects their culture, interests and aspirations.
McCourt commented: “ALTV is solving the growing global challenge being faced in areas of the world that are currently underserved – connecting creative content developers to engaged audiences. It provides a platform to help train and empower talented individuals and gives them the ability to distribute their content to a huge audience. We are seeing a revolution in online entertainment. However, large areas around the globe remain underserved. As connectivity in these areas increases and spread of consumer technology continues, these countries and cities are seeking online content that is increasingly more relevant to them.
“By collaborating with the best and most creative presenters and producers in each region, nurturing talent through training, supplying facilities and supplying facilities and responding to what consumers want, ALTV understands the dramatic changes in media consumption that are taking place and offers younger, tech-savvy audiences more relevant, captivating content that reflects how they live. Our responsiveness and relevance, together with the creative brilliance of our contributors will make us number one for vibrant, must-see local content in every under-served area of the world.”