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According to findings presented in Nielsen’s first-quarter 2016 Total Audience Report, SVoD services have reached a milestone. For the first time, the US penetration of these services has caught up to DVR penetration. In fact, half of all homes in the US have access to SVoD services, such as Netflix or Hulu—equalling US DVR penetration.
According to the research firm, SVoD penetration has
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