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Roku expands TV programme with Hitachi

Streaming entertainment specialist Roku is expanding its TV programme with the addition of Hitachi America as a new Roku TV partner.

Writing in the Roku Blog, Chas Smith, SVP and general manager Roku TV & Players, says that Hitachi will take advantage of Roku’s TV reference design to build “superior” smart TVs that run the Roku OS and give consumers the best streaming experience in the industry.

“Hitachi Roku TV models will feature a simple, personalised home screen, 3,000+ streaming channels and powerful search and discovery features. Both HD and 4K Ultra HD Hitachi Roku TV models in a variety of screen sizes will be available this fall,” he advises.

According to Smith, the success of the Roku TV programme and its continued momentum are bringing Roku closer to its ultimate goal of the Roku OS powering every TV. “In 2015, the first full year of the programme, Roku TV experienced tremendous growth with more than 40 models available in the US and sales accounting for 8 per cent of the US smart TV market. In 2016 more than 60 models are expected to ship in the US from six brands including Hitachi. Roku TV models are offered in HD and 4K UHD resolution with screen sizes ranging from 24 to 65 inches,” he notes.

“We can’t wait to share more details on the Hitachi Roku TV models in the coming months! Stay tuned to the blog for more for updates,” he suggests.

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