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Measat Satellite Systems has confirmed the launch of eGG (“Every Good Game”), South East Asia’s first dedicated 24/7 HD eSports channel. The channel is now available to pay-TV operators via Measat-3a at 91.5°E.
eGG’s content includes gaming tournaments, walkthroughs, expert guides, documentaries, game house tours and more. The HD channel fills a gap in Asia’s eSports market, a market which is experiencing phenomenal growth especially amongst the highly coveted millennial segment. eGG is produced by Astro.
“Measat is proud to distribute eGG, a pioneer in eSports, in Asia,” said Yau Chyong Lim, Chief Commercial Officer, Measat. “This unique channel strengthens the diversity of offerings from Measat’s 91.5°E video hotslot.”