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video intelligence (vi), a Zurich-based martech company, has opened its London office in Paddington and expanded its team to include Matt Beck, Greg Carroll and Rahul Bathia.
Matt, as the new Global Head of Programmatic Supply, joins to bolster vi’s supply and data strategy, combining first and third party data into granular audience segments. He lays the groundwork to enable unprecedented targeting for agencies and advertisers. Matt’s joins vi from Byyd.
Greg, as Sales Director, holds responsibility for agency and trading desk relationships and is tasked with the set up of bespoke programmatic private marketplaces in the UK and continental Europe to make vi’s predictive marketing platform accessible to a broader range of advertisers. Greg joins from StickyADS.
Rahul is vi’s new Programmatic Manager. He strengthens the growth of vi’s European and US programmatic business and is responsible for account management and operation systems. Before vi, Rahul worked at SpotX.
“As we enter a new chapter for our company, we are thrilled to get Matt, Greg & Rahul on board,” said Steve Broadhead, SVP Global Sales at vi. “Their experience in the world of mobile and programmatic is crucial to the launch of vi and our ambitious growth plans.”
“Mobile is the most personal and most engaging media channel available that offers a huge potential, both for technology and business. We opened our office in London to expand our footprint in the UK and the rest of Europe, “ says Kai Henniges, vi’s CEO.