NexGuard, a provider of forensic watermarking technology and solutions, has revealed that ZEE Entertainment Enterprises is deploying its NexGuard forensic watermarking system at its Mumbai facilities. ZEE is a global content company with a presence across 171 countries.
In an effort to deter piracy, ZEE has deployed NexGuard watermarking technology, which enables the forensic watermarking of its valuable video content with a unique identifier in post-production, making its worldwide distribution traceable and secure. This level of protection is particularly important for content owners looking at preserving the value of their content before it is aired.
“Online piracy in India and worldwide is indeed a major threat for the overall media and entertainment industry. With Peer-2-Peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset – our content,” said Sunil Buch, Chief Business Officer, ZEE. “Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security by many folds, and above all, it acts as a powerful deterrent against piracy.”