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IBM: Data key to SVoD success
















SVoD services have reshaped the way we enjoy television. But while our unquenchable thirst for content is changing our behaviour around content consumption, it is not driving us to cut the cord with our pay-TV provider, asĀ  many had feared. Instead, we are adding SVoD to the smorgasbord of video content we already enjoy, reports IBM Cloud Services.

In a survey of

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