A+E Networks has announced a strategic new Ad Sales partnership with one of Europe’s leading multiscreen sales company, IP Network, a 100 per cent RTL Group subsidiary.
The partnership will see IP Network developing new brand partners for the broadcaster’s portfolio of channels which reach over 80 million households across EMEA. The partnership forms a key part of A+E Networks’ strategy to sell on a pan-regional basis, broaden its network of brand partners and further increase ad sales across EMEA. It takes effect immediately.
Luke Duffy, VP of Ad Sales at A+E Networks UK, said: “This is a significant deal that offers global media companies the opportunity to capitalise on the A+E Network’s extensive reach across EMEA. We look forward to working closely with IP Network, one of the biggest players in this important market.”
IP Network is part of the RTL Group and has offices across Europe. The company works with some of the world’s biggest brands such as ebay, Trivago, Paypal, Lenovo and Sarenza.