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The second annual Prime Day (Amazon’s take on ‘Black Friday’) was the biggest day ever for Amazon. The online shopping giant announced customer orders surpassed Prime Day 2015 by more than 60 per cent worldwide and more than 50 per cent in the US It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices.
“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”
Prime Day 2016 highlights globally:
– Sold over 2.5x more Amazon Fire TV devices compared to Prime Day last year – Fire TV Stick was the best-selling Amazon device.
– More than 90,000 TVs were purchased on Prime Day 2016.
– Prime member orders on the Amazon app surpassed Prime Day 2015 mobile app orders by more than 2x.
– The Prime Photos sweepstakes had two million submissions worldwide during the lead-up to Prime Day.