On-demand and non-linear viewing will account for 25 per cent of all TV viewing in the Netherlands by 2025, according to a report from Dutch bank ABN Amro on the country’s viewing behaviour. This is up from just 7 per cent in 2015.

The increase is driven by the growing number of OTT and VoD services and increasing popularity of streaming video.

The report also found that around 20 per cent of Dutch households now have a paid subscription to an OTT service, such as Netflix or KPN’s Play.

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