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Samsung Electronics has confirmed that the Samsung SERIF 4K TV is coming to the US this summer with an RRP of $1,499 (€1,349). A collaboration with Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV will be available starting in August at high-end design-centric retailers including Vitra, Bo Concept NY and Ligne Roset stores in major markets.
The partnership marks the first time that Samsung has aligned with a designer to not only re-envision how the TV looks but also how it functions. The Bouroullec Brothers re-imagined every aspect, from its minimal exterior form to its refined user interface and even its simplified remote control.
“Stunning picture quality and crisp sound clarity are what consumers expect from Samsung. However, our research also tells us that there is a subset of consumers, largely underserved by the TV industry thus far, who care just as deeply about design and how their TV complements the aesthetics of their home environment,” said Dave Das, Senior Vice President, Home Entertainment, Samsung Electronics America. “The Bouroullec Brothers share and embrace our vision of merging design and technology and we are pleased to introduce the SERIF TV to the US market via a strategic group of retail partners in the design and furnishings world.”