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Ooyala Pulse for live video growth

Ooyala, a Telstra subsidiary and a speecialist in premium video publishing is now offering live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video.

A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and content during live feeds for seamless, TV-like playback. SSAI helps circumvent ad blockers so customers can reclaim lost revenue. Unique to Ooyala’s SSAI technology is its focus and method to deliver hyper-personalised ad experiences to live-streaming audiences.

“There’s no question that live video is booming. Server-side ad insertion is a critical and necessary component for the future of its growth,” said Ooyala Senior Director of Global Product Management, Jonas Flodh. “Today’s viewers expect true, TV-like experiences whether it’s on a smartphone, tablet or connected TV. With Ooyala, customers can now deploy, track and monetize live content all through a single and simple-to-use platform.”

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