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Kantar enhances ratings technology

Kantar Media has unveiled further enhancements to its real-time ratings capabilities. The updated analytics platform includes a responsive design offering the best user experience possible, as well as new features making it even easier to interpret and analyse the data.

Kantar Media’s real-time ratings technology delivers live information on audience viewing for every minute of the broadcasting window. The enhanced design will enable broadcasters and programme makers to analyse the real-time audience data on their smartphones, tablets and PCs and assess how programmes are being received by the audience.

“We’re proud to have been the first measurement provider in the world to create and deliver real-time ratings”, commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. “From its clear success as the technology of choice across 10 countries in Latin America, we’ve now begun a pilot in Europe. Our PeopleMeter technology is producing real-time ratings and the trusted overnight viewing data simultaneously within a test environment in Spain. As new advertising models and programmatic systems are adopted, real-time ratings as an extension of the TV currency system can deliver broadcasters strong competitive advantage.”

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