OzTAM has announced that the number of homes in its television audience measurement (TAM) panels will rise by 50 per cent. The increase will enhance OzTAM’s television audience measurement, and follows OzTAM’s extension of Nielsen’s contract to supply TAM services in Australia’s five mainland capital cities and nationally for subscription television (STV).
OzTAM and Nielsen’s new three-year agreement spans from 2018 through 2020. The expansion, which will be completed by the start of 2017, will take OzTAM’s metropolitan panel to 5,250 homes and its STV panel to 2,120 from the present 3,500 and 1,413, respectively.
OzTAM CEO Doug Peiffer said: “Australia is a highly dynamic media market, and television is the most scrutinised and analysed of any segment. To reinforce the confidence the industry retains in OzTAM TV ratings we continually invest in the service to reflect changes in the television landscape and audience behaviour. Our longstanding and collaborative relationship with Nielsen has underpinned that effort and supported progressive innovation – for example, Time Shift Viewing, the inclusion of mobile phone-only homes in the panels, and previous increases to the number of panel homes. This new agreement builds on our partnership, provides continuity and delivers even greater accountability. And with the additional OzTAM and Regional TAM panel homes, Australia will become the world’s largest per capita people metered market.”