According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost 6 in 10 (57 per cent) TV viewers saying they have regularly watched three or more episodes of the same show in one sitting – whether that be via streaming, DVR, VoD or TV marathons.

Regular binge viewing includes

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Categories: Articles, Consumer Behaviour, PVR, Research, VOD