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SAM selects Gemalto

Gemalto, a specialist in digital security, is providing a secure licensing solution for Snell Advanced Media (SAM), a provider of live production, editing, playout, infrastructure and image processing technology for the broadcast, post production and media industries. Sentinel Entitlement Management System (EMS) and Sentinel Rights Management System (RMS) enable SAM to streamline licensing operations and protect the valuable IP around its new product suite of software tools, xFile.

The development of the xFile framework was a move that transformed their postproduction solutions from purely hardware-based to software-based. SAM looked to Gemalto to provide a means to apply licensing to improve operational efficiencies including audit reporting, renewal reporting and product activation, and prevent IP theft.

“Before we could offer our software commercially, we knew we had to protect our applications from reverse engineering and tampering,” said Jeremy Courtney, Head of Media Processing Software at SAM. “Operating in the dynamic media and broadcasting space means we are dealing with an increasingly digital-savvy client base, and offering that extra security and ease-of-deployment for our software packages is what makes all the difference. One of the advantages of our On Demand framework is its flexibility and scalability and we wanted the same in the protection and licensing solution that we chose. The addition of Sentinel RMS and EMS has further enhanced that.”

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