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Float Left at the NCTC Independent Show

Float Left, a TV app development division of Olympusat Holdings, will be conducting live demos of Flicast – a multi-screen TV application platform –  at the NCTC Independent Show in Orlando.

Float Left provides products and services that help media companies and broadcasters engage with their audience through leading-edge video experiences. The company specializes in developing personalized cross-platform applications for the leading set top boxes, Smart TVs, mobile devices, and gaming consoles.

“When a customer comes to us, we hold a meeting to discuss their needs, a process that can take from one day to several weeks, depending on the complexity of the application,” stated Tom Schaeffer, CEO of Float Left Interactive. “Having a solid understanding of not only the functionality of the application, but the financial objectives of the client, it is essential for success,” added Schaeffer.

As part of its efforts to offer video content creators a competitive advantage, Float Left recently the launched Flicast, a multi-screen TV application platform that provides content publishers the ability to launch direct-to-consumer video streaming services.

Flicast is a unified UX comprehensive solution compatible with TV Everywhere, subscription and ad-supported VOD services, and TV on demand service models. Flicast supports several streaming platforms, including Roku, Apple TV, iOS and Android mobile devices, Amazon Fire TV, Xbox consoles, Opera TV, and LG and Samsung Smart TVs. Float Left Interactive will be conducting live demos of Flicast at the NCTC Independent Show in Orlando, Florida, from July 24th until the 27th.

“Content creators have been struggling to find ways to keep viewers engaged, solidify the loyalty of their audience and remain competitive,” Schaeffer said. “We developed Flicast not only to help brands reach their audiences, but also to engage and retain viewers, providing an innovative and personalized experience.”

Since 2009, Float Left has created more than 250 TV OTT and TV Everywhere applications, serving small and large companies. Select customer include FOX, CBS Sports, Viacom, AMC Networks, and Red Bull. The company was recently included on the “Top 100” list of the most influential and innovative companies within the online video industry, according to Streaming Media.

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