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New Strategy Director for Digital UK

Digital UK has appointed Simon Hunt as Strategy and Business Development Director, it was announced today.

Hunt will be responsible for strategic and business-related activities at the company, particularly with regard to commercial and product development of Freeview Play. He will also lead on analysis and planning for other areas of Digital UK’s operations, including regulatory and policy issues relating to the future of the DTT platform, working in conjunction with Freeview.

Hunt previously held positions at Virgin Media, Talk Talk and Sling TV in the US, where as Vice President of Products he worked with partners including Apple, Google, Microsoft, Samsung and Disney. Most recently he was Chief Strategy and Marketing Officer at Digital Media Distribution, a consultancy specialising in VoD.

Hunt commented: ‘I’m delighted to be joining Digital UK at such an exciting time for the hybrid DTT market and looking forward to driving further innovation in catch-up and on-demand services, working with broadcasters and the consumer electronics industry.’

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