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Scripps Networks Interactive has announced the launch of Food Network, Travel Channel and Fine Living in Israel on Cellcom, the largest telcoin the country. The portfolio of lifestyle entertainment channels will be made available in HD from September 1st as part of the Basic package. Content will be subtitled in Hebrew, a first for Scripps Networks, bringing the company’s total language count to 30.
“As Scripps Networks continues its expansion, it is rewarding to see the demand and impact we’re having in such an important market like Israel. With our full portfolio launching on Cellcom, we are confident that our localised content will resonate with new viewers, providing them with world-class lifestyle programmes that celebrate everything that is bold, fun and entertaining,” said Phillip Luff, Managing Director, UK & EMEA, Scripps Networks Interactive.