Advanced Television

Survey: Consumers will pay more for 4K content

July 26, 2016

A new global survey from digital platform security specialist Irdeto and global analyst firm SNL Kagan has found that video service providers, including pay-TV and OTT operators, and content producers around the world believe that one of the key drivers for operators’ implementation of 4K ultra high definition (UHD) is the expectation that consumers will pay more for premium 4K content.

The report – A Clearer Picture of Growth: 2016 Global 4K UHD Industry Survey – found that

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Categories: Articles, Broadcast, Consumer Behaviour, Content, Equipment, Equipment, Markets, OTT, OTT, Pay TV, Production, Research, UHD, Ultra-HD/4K