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Per the agreement, Twitter users in the UK and Ireland will be able to see video clips of key moments and goals from all games broadcast by Sky in real time via the @SkyFootball Twitter account.
The Sky Sports Football Centre app will also carry full highlights of every Premier League and Football League match for Sky Sports TV customers, including those shown on BT Sport after they have ended. Twitter users and Sky Sports subscribers will also be able to see video content in real time from the Saturday 3pm games, which are traditionally not shown on TV.
Head of Twitter Amplify Theo Luke commented: “We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips. Sky Sports are incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant.”
David Gibbs, digital director of Sky Sports and Sky News added: “We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK & Ireland as part of our biggest ever season of football. With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.”
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