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Media convergence solutions and services provider ADB has partnered with ContentWise, a specialist in personalisation, discovery, analytics and metadata, to integrate personalised recommendation capabilities into its recently launched next-generation personal TV software platform, graphyne2.
The newly launched graphyne2 platform, which is due to be debuted at IBC 2016, is a feature-rich client device and backend software platform, optimised for pay-TV network operators and service providers. Through integrating ContentWise into the platform, graphyne2 is able to provide a fully personalised, intuitive and user-friendly UX, enabling quick and easy access to content.
By integrating the ContentWise software into the graphyne2 platform, operators are able to utilise the sophisticated ContentWise content discovery solution, and provide accurate relevant recommendations based on algorithmic and social data, predictive browsing, and contextual awareness.
“With graphyne2, from the moment the viewer switches on the TV, they are presented with their personalised highlights of the day, which begins the immersive, personal experience from the outset. Integrating this feature into the graphyne2 platform is a vital component for our customers, who know that to engage viewers and ensure ongoing loyalty, it is imperative that the TV they are watching is truly theirs, and that the recommendations they receive are relevant and personal,” said Wojciech Doganowski, VP Product Marketing, Personal Solutions.
“With graphyne2, ADB designers and engineers have started from the core idea that user experience, in modern pay-TV and OTT services, should build upon personalisation and content recommendations,” added Pancrazio Auteri, CTO of ContentWise. “This partnership with ADB is a great fit. Configurable and flexible personalisation, built into graphyne2, allows pay-TV operators to find the perfect balance of UI automation based on machine learning and editorial content curation.”