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The addition of 59,000 TV customers in Q1 has seen BT reach 1.6 million, with the telco reporting that BT Sport’s average audience figures increased 58 per cent, excluding Showcase and digital channels. Broadband and TV revenue rose 21 per cent.
“We’ve brought our BT Sport content to millions of additional sports fans through a range of digital channels, streaming the Freeview BT Sport Showcase channel on YouTube for both the UEFA Champions League and UEFA Europa League finals,” said BT. Across TV and social media platforms, six million people watched each of these. The figures for Real Madrid’s victory over Atlético Madrid in Milan reached 1.8 million viewers via the BT Sport app, BT.com and the new BT Sport YouTube channel.
In July, EE made BT Sport available to all EE postpaid mobile customers, in time for the start of the new football season. TalkTalk TV homes are also now able to subscribe to BT Sport channels on a rolling monthly contract directly from BT.
BT has retained the UK rights for the Women’s Tennis Association (WTA) for a further three years from January 2017, the German Bundesliga for a further four years from September 2017, and alongside the BBC, retained the rights to The FA Cup for a further three seasons starting from 2018. BT Sport will broadcast more FA Cup matches than ever, showing an extra live match in Rounds 1-5 of the competition, covering up to 30 matches exclusively live each year.
“We were pleased to renew our FA Cup rights during the quarter and we look forward to showing more games from the Premier League at a much better time slot, starting in two weeks. Our customers can also look forward to all the exclusive live action from the UEFA Champions League and UEFA Europa League once again this year,” said Gavin Patterson, Chief Executive.