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Giant screen theatre company IMAX, already doing well in China, has struck an extra deal with existing partner Wanda Cinema Line.
IMAX will supply another 150 theatres into China via its IMAX China subsidiary (which it owns 68 per cent of).
The agreement with Wanda will see IMAX have a total of 742 screens in China, around double what IMAX have in the US itself. China is an extremely valuable market for IMAX, where it earns $325,300 per Chinese screen annually compared with $225,900 average in the USA.
Separate to the IMAX agreement, Wanda says it will equip 4000 of its screens with RealD’s 3D projection equipment, and in the process take RealD’s total Chinese installations to 5600.
The RealD agreement with Wanda is the largest-ever signed by RealD. It takes their overall global installations to 32,000 screens in 72 countries.