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Vevo CEO Erik Huggers will be making a keynote speech at IBC in a few weeks with an especially wide smile on his face having wrapped the last of the ‘music majors’ in the form of Warner Music, to the Vevo distribution family.
Vevo already carries Universal and Sony output, both of which hold equity in Vevo. While the terms of the deal between Vevo and Warners have not been divulged the agreement is understood not to include equity in Vevo.
However, while Vevo users can access Warner Music artists, the deal does not permit YouTube users (where much of Vevo’s loyalty is derived) to access Warner’s library. Warner Music has its own YouTube channel.
Vevo CEO Erik Huggers, who has only been in post since April, described the deal as a “milestone,” and said that Vevo is “excited to partner with Warner Music and bring their artists’ content to life.”
Vevo revamped its mobile App in July, saying that it paved the way for more original content.