CEO Reed Hastings has suggested that in the future, Internet TV services such as Netflix will be akin to the mobile phone, eventually becoming the natural way of viewing.
Speaking to the Sunday Times in the UK, Hastings said the beauty of on-demand viewing, and what propelled Netflix, was “being able to watch when you want,” drawing a parallel with the landline phone. “I can remember my grandmother complaining about having a phone because people would interrupt her. She didn’t like it at all. I was very used to the landline, but then mobiles came along and the idea that I could get calls only at home seems bizarrely limiting.”
In future, he predicted that people would see TV channels as “like a fixed-line phone,” with Internet TV services such as Netflix becoming “like the mobile phone”, eventually becoming the “natural way” of viewing.