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Speaking to the Sunday Times in the UK, Hastings said the beauty of on-demand viewing, and what propelled Netflix, was “being able to watch when you want,” drawing a parallel with the landline phone. “I can remember my grandmother complaining about having a phone because people would interrupt her. She didn’t like it at all. I was very used to the landline, but then mobiles came along and the idea that I could get calls only at home seems bizarrely limiting.”
In future, he predicted that people would see TV channels as “like a fixed-line phone,” with Internet TV services such as Netflix becoming “like the mobile phone”, eventually becoming the “natural way” of viewing.