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Imagine joins VRT-EBU LiveIP project

Multiscreen video and revenue enablement solutions provider Imagine Communications has joined the LiveIP project, a collaboration of Belgian public broadcasting company VRT and the European Broadcasting Union (EBU), as a technology partner. Through participation in this forward-looking industry collaboration, Imagine Communications joins forces with other innovative companies to advance the adoption of IP-based media solutions and production facilities.

The LiveIP project, driven by the VRT Sandbox incubator programme and the EBU, has developed a fully functional IP production studio based on industry standards that is designed to demonstrate a high level of interoperability and leverage the unique benefits of IP to create efficiencies, such as remote production and automation.

“Imagine Communications is excited to join this unique industry initiative and further demonstrate our commitment to the managed transition of media operations to next-generation architectures based on commercial-off-the-shelf (COTS) equipment,” said Brick Eksten, Chief Product Officer, Imagine Communications. “Demonstrating that IP-based production facilities are ready for primetime today, as well as providing an environment for media companies to test and validate innovative solutions, is of paramount importance and Imagine Communications is proud to assist the LiveIP project in meeting these timely and vital objectives.”

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