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TVPlayer, the UK online TV platform, has signed a multi-year agreement with Viacom International Media Networks (VIMN) to simulcast a selection of its pay-TV channels on freemium OTT subscription service TVPlayer Plus.
Viacom’s complete channel line-up will encompass MTV, Comedy Central, Comedy Central Extra, Nickelodeon, Nick Jr. and Nick Jr. Too, all of which will be available to existing TVPlayer Plus subscribers across a full range of devices – including desktops, mobiles, tablets, Apple TV and Amazon Fire TV. In addition to live streaming over wired Internet and WiFi, TVPlayer has also licensed 3G and 4G rights for all channels.
Adam Smith, Founder of TVPlayer, said: “Tweens and teenagers are spending increasingly more time every week watching their favourite programming, so it is paramount we routinely extend our subscription content offering to appeal to these younger, hungry audiences anytime, anywhere and on any device. With real-time visibility of viewing habits from the one million UK households that actively use TVPlayer, we’ve gained valuable insight to know that Viacom is the perfect content partner to join our platform.”