Ooyala, a Telstra subsidiary and expert in premium video publishing, production workflow, analytics and monetisation, has introduced Ooyala AppStudio, its new turnkey OTT solution for innovative video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences. Focused on maximizing ROI for broadcasters, publishers and media companies taking their content over the top, using Ooyala AppStudio enables customers to quickly launch, manage and monetise new OTT offerings.
“Media companies want to tap into the fast-growing opportunity OTT represents, but have been held back by slow pace and high cost of developing apps for the broad array of connected devices in the consumer market. Ooyala AppStudio changes that,” said Ooyala co-founder and Senior Vice President of Products and Solutions, Belsasar Lepe. “There is tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences. For local content providers who want to hedge against larger OTT incumbents entering their market, Ooyala AppStudio is a perfect fit.”