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Change.org, the global platform for social change, has announced a partnership with cloud-based video creation platform Wochit that will help the organisation to accelerate production and distribution of socially-optimised video. The deal is part of Change.org’s strategy to increase social impact by leveraging online video’s ability to drive higher engagement and build stronger emotional connections with the platform’s 150 million users around the world.
John Coventry, Global Head of Communications for Change.org stated, “We’ve been searching for a tool we can use to deliver high quality, highly shareable video content at pace and scale. With Wochit’s tools and content library, we’re able to quickly, easily and effectively tell persuasive stories through video and amplify their impact through social channels. We’re just getting started, but early tests are highly promising and the future for our video content looks incredibly bright.”
Garrett Goodman, Director of Business Development, EMEA for Wochit, added, “As video becomes an essential part of the way we learn about current events and experience the world around us, having a cost-effective way to produce this content is imperative for organisations whose mission is to drive awareness and catalyse action. We are honored our platform was selected by Change.org and look forward to contributing to positive social development.”