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IABM has entered a strategic partnership with AIB – the Association for International Broadcasting. IABM membership comprises 450 broadcast and media technology suppliers worldwide; AIB represents 70 major international broadcasters and has an active community of 27,000 senior executives in media companies in over 160 territories. The partnership brings together both ends of the industry to create opportunities for conversations that aims to increase understanding and cooperation across the entire media ecosystem.
“We are delighted about this new collaboration,” said Simon Spanswick, chief executive of the AIB. “It is important that there is understanding of broadcasters’ needs and requirements in the rapidly changing and constantly evolving media marketplace. IABM’s members are crucial to the production and delivery of programmes so it makes sense for there to be conversations between the production and vendor communities. As the AIB’s members face ever more challenges from changing audience consumption patterns, cyber threats and the need to operate more sustainably, dialogue between the two ends of the industry is crucial.”