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DMR launches Yuyu OTT service

Digital Media Rights (DMR) has announced the launch of Yuyu in the US, an OTT video streaming service featuring premium movies and television programmes.

“There is a great divide between popular streaming services such as Netflix and YouTube,” said Michael Hong, CEO and Co-Founder, Digital Media Rights. “Yuyu is in many ways our most ambitious channel. Most titles are highly-rated on IMDb, featuring premium movies, TV shows and documentaries from here and abroad, many of which are not available anywhere else. We also have a unique vision of how the programmes will be presented and curated.”

Yuyu will launch with over 350 titles and feature more than a dozen permanent categories, including “Binge Worthy” television, “Stranger Than Fiction” documentaries, and “Tour-de-Force Performance.” “Yuyu is not like a typical cable channel. We can throw out conventions to how our channel is programmed and marketed and present it in a way that is new and fresh and speaks directly to our audience,” said Will Chao, Yuyu General Manager and Director of Programming, DMR.

YuYu will be available to consumers as a hybrid model. Consumers can choose to watch the channel for free or with a subscription. Subscription pricing starts at $4.99 a month for the channel. Yuyu can be found on Roku, web, and mobile, and will soon arrive on Apple TV, Amazon Fire TV, Chromecast, and Sony TV. The company also has plans to rollout additional OTT channels this year.

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