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Media convergence solutions and services provider ADB has unveiled new multiscreen user experience (UX) features better to serve consumers across STB and multiscreen environments within its recently launched next-generation personal TV software platform, graphyne2. The new Multiscreen UX capability will help operators simplify the delivery of content, along with key service features such as search and user personalisation across multiple devices.
The graphyne2 platform, which is set to be debuted at IBC 2016, is a feature-rich client device and back-end software platform, optimised for pay-TV network operators and service providers.
Consumers today view content on a diverse array of devices – from traditional STBs linked to large screen TV’s to mobile devices such as tablets and smartphones. The challenge for operators is that interface screens, control methods and features can vary dramatically between devices, forcing them in most cases to invest in ongoing and expensive development programmes to achieve feature parity across the device ecosystem.
The online graphyne2 Multiscreen UX offers optimised user interfaces for a range of device technologies with common business logic, providing a seamless user experience between mobile devices, tablets, PCs, smart TVs and STBs – as well as a roadmap for the TVs supporting operator apps, which can be added to the HbbTV 2.0 specification. The result for operators is reduced integration costs and less need for ongoing investment.
The graphyne2 Multiscreen UX is fully customisable and gives connected operators, including IPTV, two-way cable and OTT providers, much more flexibility in managing the look and feel of their interface remotely through the App configurator.
“Subscribers want to enjoy content through whatever device they prefer, along with access to extended features such as search, personalisation and recommendations in a consistent platform that takes advantage of the strengths and overcomes the weaknesses of each device,” said Wojciech Doganowski, VP product marketing, Personal TV at ADB.
“The problem for operators is that, with an increasingly fragmented assortment of STBs and customer-owned-yet-service-supported devices, they need a way of reducing the cost burden while paving the way for the enablement of new revenue generating services and third party products,” he adds. “Our Multiscreen UX approach addresses both of these issues by delivering a set of unique presentation layers for each device category, along with a unified back-end that helps operators to offer consistency and reliability across the entire device estate.”
“Our approach to delivering an enhanced multiscreen user experiences recognises that audiences around the world want more freedom in how they access content on exciting new devices yet operators still need to support lots of legacy equipment,” said Peter Balchin, CEO of ADB. “By leveraging our expertise in UX design along with intelligent use of cloud technologies, operators can meet subscriber expectations while reducing operational complexity and ultimately costs.”
graphyne2 Multiscreen UX is available in either a broadcast profile, with fully embedded middleware supporting OTT services, or through online end-to-end pre-integrated solutions.