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Yospace, a specialist in dynamic ad insertion technology, has announced a partnership with THEOplayer that enables server-side ad replacement across live channels in HTML5.
The solution, which works in both HLS and MPEG-DASH environments, offers the broadcaster a clear route to monetising live streams across all major platforms and devices, avoiding the headache of device fragmentation which has complicated the route to market. THEOplayer integrates seamlessly with streams secured by Widevine, PlayReady or FairPlay DRM systems, ensuring the integrity of the content is maintained across all key platforms.
David Springall, CTO, Yospace, commented, “Our partnership with THEOplayer represents a perfect marriage between the needs of the broadcaster and viewer. Live streams are monetised in a way that is undisruptive to the experience of watching live television online, and we can finally enjoy consistency across major platforms and devices.”