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ProSiebenSat.1 Group, one of the largest independent media corporations in Europe, has launched new apps for each of its TV channels in Germany using Applicaster’s app-publishing platform Zapp.
Six channel apps have been launched for ProSieben, SAT.1, kabel eins, SAT.1 Gold, sixx and ProSieben MAXX. The apps place a strong emphasis on live TV watching, with a free live stream of the channel featuring prominently, available in Germany for the first time. Users can also enjoy episodes of their favourite shows on catch up, as well as the latest video news. Finally the apps also feature a range of engagement tools such as 2nd screen interactivity and social media integration.
“Applicaster’s platform allowed us to create an elegant, intuitive app for each of our channels – which we can now replicate for other channels quickly and easily without any development. It also gave us the flexibility we needed to integrate our own video player seamlessly while benefiting from the 2nd screen and engagement features that Applicaster offers,” said Jens Doka, Chief Product Officer at ProSiebenSat.1 Digital.