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Sky has invested $1 million in The Drone Racing League (DRL), and has agreed to a distribution deal that will see the world of elite drone racing come to the newly launched Sky Sports Mix channel.
DRL is the global leader of First Person View (FPV) drone racing, which features elite pilots each flying a custom designed, hand built and identical drone, through three-dimensional racecourses.
In addition to Sky’s investment, Sky Sports has completed a distribution partnership with DRL to bring live events and broadcast content to the UK and Ireland. Airing as ten, one-hour episodes, the 2016 DRL season covers five races including a winner-take-all world championship to crown the best drone pilot. The broadcasts will air from this October on the newly launched Sky Sports Mix channel.
Emma Lloyd, Group Business Development Director at Sky, said: “We’re thrilled to be partnering with DRL to help develop this exciting new sport. The investments we make are all about driving innovation, and ultimately improving the Sky experience for customers. We’re really looking forward to working with the team at DRL to grow the sport and to bring something completely different to audiences across both TV and digital.”