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US Open coverage helped Eurosport in the UK to have its best week on record with Adult Share of 0.95 (Eurosport 1 & Eurosport 2) in week 35.
Live coverage averaged 67,000 beating the 2015 average on Sky Sports by +22 per cebt. The coverage also performed +57 per cent YoY vs Eurosport’s live coverage (Day1-8), and +17 per cent better than the exclusive Aussie Open on Eurosport in January 16th.
Full event coverage (all TX Types) reached 2.8 million, up +2.2 per cent vs Sky Sport’s 2015 total reach.
The QF match Murray v Nishikori had a peak audience of 641,000 as Murray lost and exited the tournament – the highest rating ever seen by the US Open on Eurosport.
The men’s final Djokovic v Wawrinka averaged 141,000, beating the 2015 men’s final which averaged 82,000 on Sky Sports 1 (after being heavily delayed due to rain). It also beat the 2014 final which averaged 95,000 on Sky Sports 3.