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Netflix targets 50% original content by 2018

David Wells, Netflix chief finance officer, has said that the streaming giant is aiming for 50 per cent of its content to be original productions.

Speaking at Goldman Sachs’ 25th Annual Communacopia Conference in New York, Wells said that going forward the company will be “pushing more and more” towards its goal of having half of its library being original content.

“It will take us another couple of years to meaningfully progress more towards the 50 per cent number that I said. I’d say we are third to half way through of getting to where we like to be,” said Wells.

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