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Vubiquity, a global provider of content services, has signed a multi-year contract extension with Virgin Media to manage content licensing and digital content supply chain solutions for Virgin Media’s on-demand services across cable, broadband and TV Anywhere in the UK and Ireland.
Vubiquity will continue to license movies from major studios and leading UK independents, including latest-release films and library classics, for Virgin Media’s TVoD service Virgin Movies. Virgin will exploit 1,200 movies licensed and made available to them via Vubiquity. Vubiquity will also continue to provide digital content supply chain solutions to Virgin Media’s on-demand services across cable, broadband and TV Anywhere in both the UK and Ireland; guaranteeing that digital assets and metadata for content are acquired, transcoded, complied for regulatory requirements, packaged and published on time to Virgin’s on-demand services.
Paul Taylor, Director of Transactional & Multi-Screen Television at Virgin Media, said: ” Vubiquity has been an established partner with Virgin for over 20 years. They negotiate market leading deals within the content licensing sector which delivers a great service to our viewing customers. Vubiquity also provides significant technology insight and support with digital supply chain services. This support enables Virgin Media to deliver expanded offerings in an agile and cost effective way.”