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Netflix has unveiled its “truly Turkish service”, using local language, currency and adding dozens of Turkish TV shows and movies in addition to Netflix’s original programming.
Netflix also signed an agreement with its first local telco partner, mobile provider Vodafone (due to start in October), and is already working with Turkish TV manufacturer Vestel.
“Turkish people are great storytellers with their hugely popular and internationally recognised Turkish dramas and Netflix aims to become one of its most vocal ambassadors” said Reed Hastings, co-founder and chief executive officer of Netflix. “We’re delighted to offer a more localised Netflix in Turkey that will continue to grow with both our Netflix Original titles and licensed content from here and elsewhere.”