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Cross-platform measurement specialist comScore is partnering with trade body The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage of transactional movie and TV show measurement, is a leading source of industry on movie and television content accessed by the consumer via the Internet.
The newly-dubbed DEG-DDEi service from comScore provides movie studios, television networks, distributors and other subscribers with title-level consumer transactional information from major studios, a growing number of broadcast and cable networks and leading independent distributors. The service will give subscribers the ability to compare the performance of their electronic sell-through (EST) and Internet Video on Demand (iVoD) content to the rest of the industry in order to independently make more informed decisions regarding the distribution of their own content, including windowing, merchandising, acquisitions, marketing and overall digital strategies.
The DEG-DDEi service also includes competitive set top box-based VoD activity from comScore’s OnDemand Essentials service, allowing subscribers to access the full scope of paid digital market share and title performance in a single, powerful application.
“DEG is pleased to partner with comScore and provide the industry a comprehensive view of digital sales transactions for movie and television content,” said DEG President, Amy Jo Smith. “DEG-DDEi is a robust reporting tool that delivers timely information on market activity to inform decision making in this rapidly growing segment of the home entertainment business.”