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Cox Media has launched Videa, its programmatic advertising sales platform with access to inventory from more than 200 stations.
The system will enable automated buying of TV schedules based on data, with analytics designed to optimise results.
Videa says it is working with major buying agencies including Carat, Starcom, Empower MediaMarketing and U.S. International Media. “Having the ability to easily reach targeted audiences at scale locally, while having transparency into the buying process, has been an incredible asset to our team, given the expectations of marketers today,” said Kevin Gallagher, executive VP, local director, Starcom Mediavest Group.