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Spain: Vodafone targets families to boost subs

Vodafone is launching a new convergent package branded ‘Vodafone One Total,’ with fixed and mobile telephony (3 mobile lines), broadband and all the 120 TV channels and football.

The package will cost from €112 with FTTH distribution and up to 50 Megabytes (€120 with 300 Megabytes). The convergent offer is marketed through two types of packages: Vodafone One M Total and Vodafone One L Total.

Additionally, for new subscribers, the company will give for free for three months Vodafone One Total with those 120 channels.

With these promotions, the company matches its rivals Telefónica and Orange who have similar offers.

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