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Discovery Networks UK & Ireland has announces that Sky Media has been appointed as the exclusive sales partner for Discovery’s portfolio of 11 factual and entertainment TV channels in the UK and Ireland, in a new long-term deal.
The advertising sales deal extends the relationship between Discovery and Sky Media which started in 2002. Under the new agreement, Sky Media handles the advertising sales for Discovery’s factual and entertainment brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet and Quest reaching 22 million viewers every month. The multi-year partnership begins with immediate effect and includes responsibility for managing the sale of Discovery’s full advertising inventory, including sponsorship and video on demand.
Susanna Dinnage, EVP and MD, Discovery Networks UK and Ireland, said: “We are delighted to have agreed a new commercial deal with Sky for Discovery’s factual and entertainment channel portfolio in the UK and Ireland. Sky Media impressed us with their innovation and ambition. They are investing in exciting new technology such as addressable advertising that will have a positive impact on the media landscape and we are confident this new commercial partnership will create new opportunities and value for our business over the coming years.”