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Bela Bajaria is joining Netflix as Vice President of Content, leading the team focused on TV and film licensing from major US studios, as well co-production relationships with major US networks. She will also oversee a new team developing original unscripted programs for Netflix
Bajaria was previously President at Universal Television and a long-time CBS TV executive.
“Bela is a great creative television executive with broad experience and deep industry relationships,” said Netflix Chief Content Officer Ted Sarandos. “Having worked closely with her on Master of None and Unbreakable Kimmy Schmidt, we know we have found the perfect executive to lead this new effort.”
Netflix is co-producing series including Star Trek with CBS, The Alienist with Paramount TV and the just-launched, hit ABC series Designated Survivor with E One, sharing windows globally with original broadcasters and ensuring early financing. This effort complements a growing slate of original scripted series, films, documentaries, kids series and stand-up comedy specials.
“I am looking forward to joining Netflix, an innovative company that supports creative vision and fosters risk-taking. Having worked closely with Ted, Cindy and the team, I know they are great creative partners and care deeply about the experience of talent, their partners and their members,” said Bajaria. “They are a dynamic group and I’m looking forward to continue building new partnerships at Netflix with amazing talent and studio and network colleagues.”
Bajaria starts at Netflix on November 1st.